Beautycounter launched a subscription program to drive recurring sales and deepen customer loyalty. To support this initiative, the company needed to empower consultants to identify clients most likely to enroll and provide them with tools to pitch subscriptions effectively.

This case study explores the new features I designed to surface client insights and enrollment opportunities, enabling consultants to proactively recommend subscriptions. The solution balanced business goals (sales growth) with user needs (ease of use, clarity, and trust), ultimately equipping consultants with a streamlined way to grow revenue through personalized engagement.